Air Jordan1 series sneakers have always been far ahead of other products in terms of sales and market demand. Every time a new model is released, it will cause a huge market sensation.
Today I bring you a pair of controversial Air Jordan 1 Retro "Banned" sneakers.
The rookie of 1984 was called the strongest in NBA history. Therefore, when the Bulls with the third draft pick chose Michael Jordan of the University of North Carolina, many people did not understand their choice. In their view, the Bulls can have a better choice. But it turns out that everyone is wrong, and this thin young man is the best.
Second only to Bollard King and Larry Bird, ranking third. His rebounds, assists, and steals are the best among the Bulls. With his brave performance, Jordan became the best rookie, and was also selected as the best rookie team, the second team of the NBA All-Star Game, and the Eastern Conference starter of the NBA All-Star Game. More importantly, Jordan, when he first entered the arena, has already shown his kingly spirit. The rookie season got averaged 28.2 points, not only the team's scoring leader, but also led by the entire league, the Bulls achieved a record of 38 wins and 44 losses, and re-entered the playoffs.
"Flying man", this is the nickname given to Jordan by people. Not only because he bounces amazingly and often makes incredible moves on the court, but also because of the Air Jordan 1 on his feet. "Air Jordan", this is the name of Nike's signature shoe for Jordan. Not only reflects the technology and craftsmanship of the shoes, but also reflects Jordan's style of playing.
When Peter Moore designed the Air Jordan 1, he applied the color of the Bulls team uniform to the shoes. The Air Jordan 1 shoes were mainly black, and red and white were matched. However, the design of this character has encountered huge obstacles in the end.
The league announced that Jordan is not allowed to wear this pair of black Air Jordan 1 as the main color in the game, which violates the league's rules on competition shoes. The league’s rule is "A player must wear shoes that not only matched their uniforms, but matched the shoes worn by their teammates shoes's color."
The league stipulates that if Michael Jordan wears such color matching shoes again in the game, he will be fined $5,000 per game. A rookie has just entered the NBA. How can he have the money to pay the fine. NIKE is under pressure to find a way while helping Jordan pay the fine so that he can continue to wear these black and red Air Jordan1 sneakers to play games. It is precisely because of this incident, coupled with the unique design and color matching of the year, that the Air Jordan1 exploded in the United States and quickly became a classic. This is the "forbidden" incident.
Air Jordan 1 "Banned" started the Jordan sneaker series and laid an excellent foundation for Nike's development from a niche brand to a sneaker giant.